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  • The Marketing Consultancy Ltd.

What is SEO?

Updated: Apr 12, 2022

SEO (Search Engine Optimization) is a term that has been around for decades however not many people understand the concept or the significance.

While being an intricate process consisting of many elements, Search Engine Optimization can be defined as the process of getting a website to rank higher in search engine results for the purpose of being more noticeable and easily found organically, thereby increasing brand awareness, traffic as well as credibility.

There are two parts to this process, namely:

  • On-page SEO

  • Off-page SEO

On-page SEO

This refers to elements on your website such as title tags, URL, meta-description, header tags, Alt tags for images as well as your page schema (reviews, sitelinks, images) and sitemap - these are the things which we have the most control over.

All of these elements assist Google in finding your particular site because, well, chances are that you are not the ONLY website out there in your particular category/niche.

Using the correct keywords is a definite must and time needs to be taken to do the necessary keyword research. Another important factor is to ensure that your content is relevant.

Google looks to give people the best information for the subject typed into a search engine and if your content is irrelevant and the correct keywords are not used then your site will very likely never be found organically - this sucks for many reasons because ultimately you want people to be able to see your site and to discover your brand.

Off-page SEO

This is basically the practice of promoting your website on external sites such as blogs, forums etc. through "backlinks" i.e. links that redirect the user to your website. Building relationships is key with Off-page SEO.

This is done in order to show that your site is trustworthy and credible as well as increasing traffic and brand awareness.

Once again, the quality of your content needs to be excellent as nobody will want to place a link on their webpage directing them to content which is, well, "rubbish" because it needs to add value to their page as well. Remember, content needs to be relevant.

Off-page SEO, also known as link building is also not as simple as pasting your link in a bunch of forums on Reddit, Quora and various other forms of social media. Not only will this not help your SEO strategy at all but it will be viewed as spam and you will pretty soon irritate everyone on those networks! The fact that most of those websites provide "nofollow" links doesn't help either....yeah there are many intricate factors to SEO....


Think of your website as a luxury car.

You want certain people to see it.

SEO will increase the likelihood of those people seeing your car:)

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